YouTube Ad Campaigns

What’s great about YouTube ads is how well you can target your market through them. Here are 5 YouTube ad campaigns and how they work:

  1. Display ads - Show up next to the video and only appear only on desktop and laptop computers. The advertiser gets paid when you see or click on the ad.

  2. Overlay ads -Appear across the bottom of the video window. You can X out of the ad at any time.

  3. TrueView in-stream - These are the most common ads which are skippable video ads. These are the ones you can skip after watching for five seconds.

  4. Non-skippable video ads - These are longer, 15-or-more-second, ads you see before plays and can't skip after any period of time, no matter how much you shout at your screen.

  5. Midroll ads - Ads that are only available for videos over 15 minutes long that are spaced within the video like TV commercials. You need to watch the ad before continuing through the video.

  6. Bumper ads - Are short, non-skippable ads up to six seconds long that play before the video the viewer has selected. Bumper ads are optimized for mobile devices. 

Elizabeth Davidson